Making Big Data Better

At Veebit we are building game-changing products using advanced psychometrics
in conjunction with Big Data.

What does success look like? This question lives at the heart of Veebit’s purpose: to identify the traits and values of the individual that are likeliest to foster success, calibrated for specific real-word contexts.

Until now, predictive analytics have focused on data about who people are on the surface —how we act, who we know, what we engage with. By running this data through powerful analytics engines, connections emerge. For all they can tell us, deep insight into the intra-personal human factors affecting decisions and behaviors has remained elusive.

But what if we could dive deeper to understand actual relationships of cause and effect? Veebit uses the power of psychometrics to build new tools for uncovering how a person’s attitudes and aptitudes inform decisions and behaviors. The result is a new layer of insight that complements, and exponentially improves, the predictive power of big data analytics.


The shortest distance between talent and teamwork:
veebitTEAM is simply a better way to bring people together in a complex and changing world.

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Our Consulting Process

We will work with your team to craft an implementation plan based on clear business goals, then customize a technology solution to deploy Veebit analytics in your environment.

  1. Define specific research objectives aligned with your business goals, existing data resources and analytics tools
  2. Design pilot project and implement Veebit technology to gather data
  3. Evaluate results, augment with customized queries and measurement scales
  4. Map and interpret the data, build performance metrics integrated into existing KPIs, track trends and measure outcomes to inform decision-making

Our Technology

The Veebit technology platform is built as an open architecture, with flexibility in mind. We host our core engine in the cloud and build client applications using a REST API. We are also able to create widgets to consume our services and expose Veebit functionality on client sites where API integration is not needed. Our solutions include customized centralized reporting and are highly scalable.


Terri Persico

Terri Persico is the Founder and CEO of Veebit, and is responsible for business development and platform vision. Since 2004 her work has focused on the innovation of personalized service and product offerings through the application of psychometric measurement methodologies for both the b2b and b2c markets. She has served in this role as an independent consultant to private foundations and companies, as Director of Private Client Advisory at Geneva Global and as the Founder of Veebit. In founding the company, she has convened a multi-disciplinary team of seasoned leaders, with a commitment to creating the most socially relevant, scientifically sound and technologically powerful research and analytics tools for use by individuals and industry alike. Terri began her career in the financial services industry, providing wealth management services to high net worth families and institutional clients while at Merrill Lynch and Citigroup. Terri holds an MA in Economics from the School of Advanced International Studies (SAIS), Johns Hopkins University and a BA from the University of California, Berkeley.

Aaron Sloman

Aaron Sloman is Veebit’s Chief Strategy Officer and oversees all aspects of technology development for the company and its clients, bridging the gap between business strategy and implementation. Aaron worked at Microsoft during the wave of technology change that began in the late 1990’s, marked by the browser wars, platform battles and evolution of data driven user experiences. He worked alongside clients’ executive teams to drive thought leadership and map to technology solutions, leading the implementation teams for the Gap, Starbucks, MSN, Ford, and Intel. In 2005 Aaron left Microsoft to form speakTECH, a technology consulting firm which was acquired by Perficient in 2010. Over the course of five years, Aaron grew speakTECH to became a leading implementation partner for the largest internet companies & enterprises including MySpace, Disney, Dell and Microsoft. Before joining Veebit in 2013, Aaron spent three years at Perficient, where he led their Microsoft business practice, helped drive M&A efforts and strategy, and organizational restructuring.

Kyung (“Chris”) Han, PhD

Chris Han is the Chair of the Veebit Research Committee and is responsible for the development and implementation of the company’s psychometric measurement models. He is also the Director of the psychometric team at the Graduate Management Admission Council (GMAC) where he is responsible for developing new and innovative approaches to improve the measurement efficiency and test experience, conducting studies and investigations of the validity of the interpretations and decisions made based on GMAT® exam data, and conducting innovative research efforts related to GMAC exams. Chris received a PhD in Research and Evaluation Methods from the University of Massachusetts at Amherst, has been widely recognized for his work in the field of psychometrics, including receiving the Alicia Cascallar Award for an Outstanding Paper by an Early Career Scholar in 2012 and the Jason Millman Promising Measurement Scholar Award in 2013 from the National Council on Measurement in Education (NCME). Chris’s work is widely published and he has developed several psychometric software programs which are used widely in the measurement field.

Courtney Hall

Courtney Hall is a Business Advisor at Veebit and a co-founder and Managing Director of Hillcrest Venture Partners where he focuses on Enterprise Applications, Financial Technology, and Wireless. Before Hillcrest, Courtney co-founded EXACT Sports, a company that performs quantitative assessments of the athletic, psychological and neuro-cognitive abilities of high school and collegiate student/athletes. Prior to EXACT, he was an investment banker at UBS and Morgan Stanley and a legal firm associate. Courtney began his career in the NFL, where he was the starting center for the San Diego Chargers from 1989 to 1997.  During his tenure with the Chargers he was a Captain, a four-time Pro Bowl 1st Alternate and a NFL Players Association team representative.  In 1994-95 he captained the team to the Super Bowl, the franchise’s lone Super Bowl appearance. Courtney serves as a Bloomberg Mayoral Appointee of the New York City Campaign Finance Board and as the Mayoral Appointee to the Board of Trustees of the Randall’s Island Park Alliance. Previously, Courtney served on the Investment Committee for Rice University, which is responsible for managing the university’s $4.8 Billion endowment. Courtney holds a JD/MBA from the University of Chicago, and a dual BA in Economics and Managerial Studies from Rice University.

Jose Ramón Capdevila Xam-mar

Jose Ramón Capdevila Xam-mar is Advisor for Corporate Strategy at Veebit, responsible for driving the firm’s growth through development of new business lines and partnerships, and sourcing and executing on acquisitions and investments. Previously he was Head of Football Administration for Real Madrid CF, one of the world’s most accomplished sports institutions. In this capacity, he worked on the development of new ventures on both the business and sports fronts and developed opportunities for synergy across the organization to maximize revenue. Prior to joining Real Madrid, Jose Ramón worked in in the field of Corporate Finance as a consultant for KPMG. He currently serves as a Managing Director of Player Lens, a UK based technology company aiming to disrupt the soccer transfer market. José Ramón holds a BA degree from ESADE with an exchange program in the Carlson School of Management at the University of Minnesota and an Executive Education program in Mergers & Acquisitions at GSB Stanford.

Mack Reed

Mack Reed is Veebit’s Head of Product, and oversees the information architecture, use case strategy and user-experience design for the company’s products. Mack has been designing, developing and managing digital product for more than 18 years. His early career in newspaper journalism led to award-winning work at the Los Angeles Times. He shifted readily to developing and managing content and community for Cox Interactive Media, building an online hub for an NSF-funded computer-research group, designing IA, process and UX for fortune-500 companies and creating and co-founding his own consumer-engagement technology startup, Snapcious. 

Eric LaBrecque

Eric La Brecque is Veebit’s communications strategist. Broadly, he oversees the Veebit story and the way it is expressed across audiences, channels and media. He is responsible for developing the strategic communications platform, brand and name architecture and messaging that Veebit uses to articulate its offering in a clear, compelling and differentiated manner. As the principal of Applied Storytelling, a brand communications consultancy specializing in storytelling methodology, for the past two and a half decades Eric has helped organizations of all sizes from startups to Global 100 brands respond to changing dynamics, connect with their audiences, and achieve their market potential. In the technology sector alone, he works closely with established leaders and promising challengers in telecommunications, media technology, networking, cybersecurity and applied analytics.

Gabriela Czarnek

Gabriela Czarnek is a Junior Psychometrician at Veebit and serves as the Psychology Research Manager. Her work is  focused on building psychometric models for personality, values, and attitudes with applications in different settings, e.g., education, human resources, finance, and marketing. She holds degrees in Psychology and Educational Measurement, with a focus on psychometrics and statistical analysis, from Jagiellonian University, Cracow (Poland).  Gabriela is currently a PhD candidate working in the field of aging and social psychology and her efforts are focused on explaining enhanced stereotyping tendencies in older age using traditional behavioral measures as well as psychophysiological indices. Apart from this, her research interests are focused on psychometrics, social cognition, and political psychology. 

Vishnu Teja Edara

Vishnu Teja Edara is a Data Analyst at Veebit and serves as the Research Manager for the VeebitSport product line. He is responsible for implementing analytic solutions for Veebit clients and supports the Research team in developing prediction models across Veebit products. Vishnu also supports the local soccer team, DC United, through performance analytics projects. His prior work includes three years at Tata Consultancy Services in Mumbai, where he led a team of technologists in mobile application development and data analysis. Vishnu earned a Master’s degree in Sports Industry Management from Georgetown University and holds a Bachelor’s degree in Technology and Engineering from VR Siddhartha Engineering College, India.